Consulting Services

Marketing is often considered a black art, a luxury or even a bit fluffy, dare I say it, but really it’s a tool which if used correctly, will enable you to achieve your business objectives.

According to the late Peter Drucker “Business only has two basic functions – marketing and innovation

It’s not about spending lots of money on Social Media, PR & Advertising or attending events, it’s about carefully integrating your communication activities and it’s about timing. Think about who you want to talk to, where they are, what you want to say them and what you would like them to do!
We all struggle with not having enough time in the day and I hope to give you some of your time back by providing you with a strategic marketing and communication plan and executing and managing the various elements on your behalf.

It’s important, you can make as much noise about your business as you want but if you’re not aiming it at anyone in particular, no-one’s going to hear you!

If you would like a chat about your marketing strategy please let me know.

Strategy & Planning

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills” (Al Ries)


Brand

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product” (Elon Musk)


Direct Marketing

The purpose of direct marketing is “to isolate your prospects and customers as individuals and build a continuing relationship with them – to their greater benefit and your greater profit” (Drayton Bird)


PR & Social Media

It’s all about relationships – relationships between you and the journalists who are going to be writing and broadcasting the news and feature stories” (Annie Gurton)


Advertising

If your advertising goes unnoticed, everything else is academic!” (William Bernbach)


Event Management

At some point you are going to have to make the change from the ‘expected’ to the ‘unexpected’.” (Audience Magazine)

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Strategic Marketing Plan

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