Thinking About Your Audience

There is so much helpful marketing information and available at the moment which is a great help but please don’t forget the basics. Before deciding on which marketing activities to…

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The Role of Marketing

Marketing is an enabler, however the purpose of marketing is not only to facilitate sales, or to sell for that matter. It is a critical business function and essential if…

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Claire Fudge, 4th Discipline

“Louise was professional and very quick to respond to questions about a new marketing strategy for the business. I would highly recommend her.”

A I D A

The temptation to sell these days, especially on Social Media, is difficult to resist but it’s not marketing and it won’t build a sustainable pipeline. Stop selling and start encouraging…

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