Brand Management

Your brand is more than just your logo and speaks volumes about your company, therefore you should take your time to research the individual elements and manage its use. Each…

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Two Heads are Better Than One!

Businesses needing boardroom level marketing strategy and award-winning PR and content creation will now be able to get the best of both worlds, as two Dorset businesses team up. Louise…

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Thinking About Your Audience

There is so much helpful marketing information and available at the moment which is a great help but please don’t forget the basics. Before deciding on which marketing activities to…

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The Role of Marketing

Marketing is an enabler, however the purpose of marketing is not only to facilitate sales, or to sell for that matter. It is a critical business function and essential if…

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A I D A

The temptation to sell these days, especially on Social Media, is difficult to resist but it’s not marketing and it won’t build a sustainable pipeline. Stop selling and start encouraging…

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An Introduction to GDPR

Many businesses are concerned that GDPR makes marketing more difficult, particularly marketing via email. They’re concerned that if they can’t prove that someone asked to be included on the list, they may be in breach of the rules….

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