A couple of weeks ago I had the pleasure of talking to the Business Admin and Customer Service Apprentices about the essentials of Customer Services.

It is vital that Customer Service is a priority in your business!

Not only does building customer loyalty gives you a high return on the time, effort and money you invest in providing good customer service; loyal customers buy more, more regularly, and the cost of selling to them is low. Also, they will also frequently recommend your business to others.

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