The Mahābhārata explains that any decision or plan should be made according to time, place and circumstances and it gives the example; climbing a mountain for the first time will not be successful on the plan devised at the bottom of the mountain but by all the new decisions made at every step during the assent.

The same is true of a marketing plan which should be reviewed regularly to ensure you stay on course to meet your business objectives.

When did you last review your marketing plan? Contact us and we’ll help you get back on track.

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