There is so much helpful marketing information and available at the moment which is a great help but please don’t forget the basics.

Before deciding on which marketing activities to undertake you need to understand why you’re doing this – what are your goals, your business objectives.

Next you should think about your audience:

o Who do you want to speak to?
o Where are they?
o What do you to say to them?
o When is the best time to speak to them?
o Why should they do what you want?

When you’ve answered these questions you should be in a better position to decide what is the best marketing approach for you.

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