There is so much helpful marketing information and available at the moment which is a great help but please don’t forget the basics.
Before deciding on which marketing activities to undertake you need to understand why you’re doing this – what are your goals, your business objectives.
Next you should think about your audience:
o Who do you want to speak to?
o Where are they?
o What do you to say to them?
o When is the best time to speak to them?
o Why should they do what you want?
When you’ve answered these questions you should be in a better position to decide what is the best marketing approach for you.